What is Advertisement ?

Of course we all frequently see ads that are distributed by various media, both print media (newspapers, magazines, tabloids, etc.) as well as electronic media such as TV, radio and the Internet.
Then what are advertisement purposes?
And what are the types of advertisement?

Ads are one form of persuasive communications that are part of the marketing activity intended to persuade audiences to take advantage of goods or services. Many ads can be used to persuade to recognize the messages conveyed through advertising. Only persuasive communication in advertising that does not have the audience know exactly the source of the sender, the decisions they make, depending on how much influence or convincing communicator them. It required a planned analysis based on the rule of research, to measure how much the effectiveness of advertising messages through audience can influence decisions.


In the English language known by advertising that comes from the Latin ad-vere a means of passing thoughts and ideas to others, as well as understanding of communication. In France called reclamare which means shouting something repeatedly. While mentioning I'lan Arabs. The term in Arabic is that adopted by the Indonesian language to pronounce the word 'advertising'.

In ad perspective tends to emphasize the creative aspects and delivery of persuasive messages delivered through special media. Marketing perspective and an emphasis on advertising meaning as a marketing tool. Meanwhile, more pressing psychological perspective persuasive message.

Some views about the ads have been written by several experts, among others:
1. Liiweri, 1992:20 fully written that advertising is a communication process which has important strengths as a marketing tool to help sell goods or provide services, as well as ideas and ideas through certain channels in the form of persuasive information.

2. Kotler (1991:237) defines advertising as any form of non personal presentation, promotional ideas, promotional products goods or services by a specific sponsor paid. This means that in conveying the message, the communicator was specifically do so by paying the owner of the media or people who work at paying.

Although there are differences in terms of advertising perspective different but the bulk have the same principles in terms of advertising, where the ads contain six basic principles namely;
1. Any particular message
2. Conducted by the communicator (sponsor)
3. Done by non-personal
4. Delivered to a specific audience
5. In conveying the message is done by way of pay.
6. Delivery of the message, expects a certain impact.

Ad Types
To map the types of ads is not easy, because of one ad view other ads often overlap. Here are the types of ads that put forward by some experts with their point of view;
A. The types of ads based on the benefits (Kotler)
B. The types of ads by classification based on groupings (Richard E. Stanley)
C. Types of ads based on (Liliweri (1992):
1. The general standards of advertising and public service
2. Special ad is based on the division of ad types, such as:
a. Based on the medium used
b. Based on the commercial purposes and public services.
c. Based on field contents of the message.
d. Based on the product being advertised.
e. Based on the ads target

In practice the marketing activities is not only a good product necessary, appropriate pricing and orders (display) in an interesting place but needed better communication with consumers. One form of communication is the communication activities of persuasion, which involves sending communications (source) and receiver interact. Only persuasive communication in advertising that does not have the audience know exactly the source of the sender, the decisions they make, depending on how much influence or convincing communicator them. The effectiveness of persuasive communication is highly dependent on both the sender and recipient factors including the message that the message conveyed in advertising.